I must have been about about thirteen at the time. My allowance wasn’t cutting it. I was fast running out of dough and I needed to make some bread: there were records to buy. It was around this time that I discovered the holly grail of hoaxes…The Columbia Record House.
I had pulled an advert for the club out of Rolling Stone mag. I read it a couple times over to be sure that I was getting this right: “You mean to tell me that one red cent was going to get me twelve free albums? Not only that, but with my subscription, I receive the “selection of the month”…without asking for it?.
No shit.
Shit, yes, my young self. Shit, yes…
I remember thinking that it couldn’t have been right. I was about to ask my old man about it, that is, until the devil in the detail reared it’s timely head. The fine print said there was a monthly charge. Shit. So much for teenage logic…I also chose to ignore the fine print. What to do about that monthly charge for the monthly selection? Hey…I was only looking for solutions to my then current cash crunch, not new problems. Plus, my old man was smarter than me then. He would have seen my wheels cranking a mile away and stopped me cold. I decided I’d keep this one to myself.
I then started in on year long game of hide and seek with The Columbia Record House Club: I would hide from my parents all the cassettes that came in the mail and Columbia House would seek payment via repeated “pay now” letters. It was a viscous but virtuous cycle. The grind of racing home after school to get deliveries and collection letters was unrelenting, but I was doing it for a good cause…for the gain of musical knowledge.
I was thinking about this yesterday when I was replying to post from a music-friend’s blog, “
IckMusic“. IckMusic is run by Pete Icke. Pete’s
post touched on his brand spankin’ new
Rdio account and of how he is using it to stream music. I asked Pete, another voracious music consumer, if streaming music was resulting in an increase in music listening or replacing the means in which he was currently devouring his tunes.
Pete said that he is spending more time listening to music and that Rdio is not only being used for music discovery, but it is eating into his iTunes usage. Pete also asked the question, “if all music is accessible from any device in your life, why waste the time downloading a MP3 or buying a CD?”
Good point, Pete. More so I think that the real question is: Buy or Rent?
This is when I started to think about my Columbia House days. That was a subscription/buffet service, too…but I owned it all (well, eventually after I had to come clean to the old man and he had to pay all those past due charges). The rise of the streamers is upon us and the bait is mighty tempting. Rdio,
MOG, Pandora, GrooveShark, Spotify (and Google Music and Apple in the Cloud sorting their shit out)…they are here and they are offering up “millions of songs on demand”, “a world of music” and “free internet radio”. With lures like those, it is hard to resist having a look at what streaming has to offer.
I’m over a barrel on this one, though. My
music collection...my rider by my side, bow-down, 1,500+ album music collection….I own all that shit. The damn thing comes damn close to defining me. Owning it is what it is all about…or what is has been all about. I’m no where near a fulltime streamer yet, but what has changed for me is what I own…what format that is. This most certainly will have implications for how I consumer in the future.
Of my 1,500+ albums, about 65% are CDs and the rest downloads. The CDs are legacy items, relics. My shift to digital music has been rapid over the past few years, especially while I was living in Australia where it was hard to get obscure/off the charts CDs. Not only have I been buying more digital, I have been buying a lot more vinyl, too. I’ve gone from no vinyl prior to December 2008 to
100+ pieces of black gold to date. My buying habits, which are well above average, focus on digital and vinyl…I haven’t bought a physical CD in over eight months.
My buying habits are changing, but I am still buying. Do I stream music? Am I a premium member of any services? Yes and Yes. I am a premium Spotify and GrooveShark member and I use
last.fm regularly. Because I live in London I can’t access Pandora, MOG or Rdio (or HULU, for that matter). I have free accounts and use them when I am in the States. I like to use streaming for music discovery or checking out a new album. For the record, Spotify is a great service. The mobile access via the iPhone app is very handy. I can see why streaming is so damn attractive.
I do have a couple issues with not owning and streaming:
Less is more: Just because you have access to the buffet doesn’t mean you have to sample every morsel of food on it. Oh, you can (and you have), but all you get is nasty stomach ache. Buffets are misleading. Everything looks good and every bowl and platter is always full. Not only is food a plenty, its cheap, too….all you can eat for $X.99. Fill up your plate with lots of this and lots of that…you don’t have to eat it all…take a bite and leave the rest. There are too many buffets being gorged and not enough meals being eaten and enjoyed.
Music is so disposable now that people don’t have to get invested in the listening experience. The barriers are gone, scarcity is dead and, unless you are a serious music fan, why should you bother? I am a serious music fan….I am a fan of the front-to-back album listening experience. With the rise of the streamers…and singles…the album experience is an endangered species.
Access: Streaming requires a good service and it requires a broadband/wi-fi (mobile) connection. Yes, the latest and greatest apps have an offline cache capabilities, but that isn’t always to be effective (now)…unless you always plan out your offline tracks and albums. Don’t even start on switching costs. What if Rdio changes policy or Spotify pisses off the labels or Pandora’s good deals go bad? What happens to your rented collection? You can’t take it with you when you go…can you?
Access can also mean the breadth and depth of catalog and features/services. Right now it is a dog’s breakfast of streaming services all with varying degrees of goodies and features. Overtime that will correct itself. While competition is a good motivator for improvements, the end user is going to dictate how to and how much access there is.
Much like any fad, trends or other influencers, it will all start at the edges and work its way in. By the time it becomes critical mass, all of the technology, rights management, inventory, online/offline crap will be sorted. It is safe to say that the physical format is dead to rights. Vinyl will live on, yes, but it is for collectors, sound hounds and album freaks only (like me). Streaming and cloud collections will win out and that is not a bad thing.
Until it is the only game in town, my jury is still out on the Buy or Own verdict. I do like streaming and the thought of having my music (that I own) in the cloud for 24/7 anywhere, any place action is very cool. I love my music collection. It warms my heart, like a good whiskey does, when I look at it and I pick through it (however, I don’t see the need for the CDs anymore). Like I said, I am a serious music fan. Serious music fans are a different beast with different habits and should not be used as the example. The massess, technology and speed-to-cool of the streaming/cloud services uptake will decide the way forward. I’m going to tow the owning line for awhile and keep on streaming on until I reach my breaking point.
Oddly, some of the box sets…cds…that I still own today came from my Columbia House Years. In college and a few years after that, I used the old “hide and seek” model again. This time around I paid, but I always bailed as soon as I got my introductory CD booty. Those precious gems were the germs of what my collection has turned out to be today.
My collection started in New Hampshire, moved on to Rhode Island, got good in Boston, rode shotgun on down to Florida and then followed me to Australia and now to London. It’s been with me every at every turn. My relationship with my collection is older than the one with my wife of nine + the courtin’ years. Putting it in the cloud and streaming it anywhere, anyplace is the killer app, but…not owning and just renting streamed songs…it just doesn’t feel right. Not now, not yet, anyway…
if you are still reading this ridiculously long post, let me ask you…are you an owner or a streamer and how are your habits changing?