If the Drive-By Truckers sold an album of nursery rhymes interpreted through the sounds of armpit farting noises...I would buy it. I would...on CD and Vinyl.
Seriously, I would buy that. It is not because I am a big fan of old timey armpit harmonies (I think Smithsonian Folkways sells a box set of this stuff from the early 1900's). I would buy it for the simple fact that the Drive-By Truckers are chock-full of integrity. In fact, I would argue that they have the most integrity of any band traveling the highways and byways of the Good Ol' USofA today.
"Give us your tired, your hungry, your poor...and we'll sing about 'em". That is the fundamental ethos that underpins the DBTs music. Their songs are filled with the stories of the American underbelly. They sing with an "I've been there" tone that makes believers of the music and them as an integral part of it.
Their latest album, "The Big To-Do" doesn't stray from the (dirt) path either. This is their "critical mass" album. This has been brewing for sometime. In 1998 they released their first album that was full of guts-balls, piss and gasoline rock. Since then they have been one-upping themselves with each album release. In the process, they have been positioning themselves to be a big deal with "The Big To-Do". How they got here:
- "Gangstabilly" & "Pizza Deliverance": building the rabid fan base
- "Southern Rock Opera": critic's darlin's
- "Decoration Day" & "The Dirty South": flexing muscles
- "A Blessing and a Curse": the transition album
- "Brighter Than Creation's Dark": looking inward
- "The Big To-Do": critical mass
- They also backed Booker T. and Bettye Lavette on their respective albums: building artist cred
Why do I think that The Trucker's have moved on to the "critical mass" phase? The push behind this new album, that's why. They are going all in on this one. Yes, I am a fan so I have been on the lookout for this album. I am also signed up to their newsletter, facebook fan page and twitter account. So, yes, I am where they are broadcasting their message, but it is how they are using those channels that has my antennae buzzing.
Why such a push? The Truckers have a new label, ATO. This has got to be it. New West Records put all the blood and sweat into the band during their "muscle flexing, transition and introspective" works. Now ATO is throwing the party and they are whooping it up.
What have they been doing:
- Free downloads of new songs
- The new webisodes
- Streaming the entire album on their site
- Deluxe pre-order packages (I bought the vinyl one)
- Appearance on Letterman
- Live in-store record store performance
- Live video streaming on iClips.net
- Massive push through their social media outposts (facebook, especially)
- an iPhone app (!)
- The traditional PR...but on human growth hormone
Like I said, critical mass. ATO is smart. They have a band on the apex of going BIG. Here is why I think the Truckers can pull this push off without looking like street corner whores: the "slow build" and that they are still the same ol' same ol'.
We ain't never gonna change
We ain't doin' nothin' wrong.
We ain't never gonna change
So shut your mouth and move along
...Well I ain't much different than the man I wanna be and the man that I already am"
Those are lyrics from one fo their earlier songs, "We Ain't Never Gonna Change"...and they haven't. Integrity
They have been working hard for a long time. They have experienced all the time-tested up's and down's that all bands that are in it for the long haul go through. They never sold out and sacrificed who they were. They are still here...better than ever...the same as ever. Integrity.
Sometimes, when you see a fave band go from "yours" to "every one's", you feel let down. "Let down", because they start to get all tarted up and homogenised, ready for a safe coming out party ("carrying a bucket of wealthy man's paint"). Here is why I think the Truckers have earned the right to play pimp and prostitute.
They aren't pushing any bullshit. What you are seeing is what has been all along. They aren't saying anything new about themselves, just talking a bit louder is all. ATO is doing a good job of keeping it real...and I'm sure that is the law that the Truckers laid down. If you just let your label pimp you out like a blue light special, people will see through that. The stench of bullshit is stronger than it has ever been. People are more empowered and keen on how to spot a fraud...and most often there isn't a trial by peers.
The kicker is that the Truckers can walk the talk. They know they have a winner here; it is a winner because the content is damn good.
This is a Rock record through and through. My first thoughts were: guitars, guitars, GUITARS and drums...lots of them. There isn't a clunker on here. It is full of that muscular, passionate, soulful ruckus that is the DBTs sound. It also has their signature storytelling in each and every song. The storytelling: my fave part.
Patterson Hood and Mike Cooley are natural born storytellers. The artful illustrations of rough-hewn characters and hard-luck cases are full-frontal on this set of thirteen tall tales. What I love about their storytelling is that that both come at it from different angles.
Hood gets right down in the muck and mire with excellent first person narratives. He tells you like it is from where he is at...smack dab in the middle of the story. Cooley, on the other hand, most of his stories are told from the third person. He is the ultimate voice-over in rock and roll today. The new story, "Birthday Boy" is told so well.
He's inside the head of a hired hooker here:
Working for the money like you got eight hands
Flat on your back under a mean old man
just thinking happy thoughts and breathing deep
Between your mama's drive and daddy's belt
It don't take smarts to learn to tune out what hurts more than helps
Hot Damn! You get it all there: the back story (is she a single mother that needs to keep her kids fed), the characters (the nasty son of a bitch, who payin' for it and probably cheating on his wife...who hates him anyway), the martyr's resolve (she ain't no dummy, she's doing it for her kids).
This is my favorite song on the album. Cooley only has three vocals "TheBig To-Do", but that's OK. Keith only got one or two per album for a while, too. Here is the first in a series of webisodes from the DBTs. They talk about the songs and stories behind them. This one focuses on "Birthday Boy":
This is the audio for the entire "Birthday Boy Song"
There is so much on this record. I hear some Chuck Berry. I hear some Neil Young & Crazy Horse circa "
Ragged Glory". There are great vocal performances...check out Hood's on "Fourth Night of My Drinking". There is a fist-pumping anthem, too..."This Fucking Job". There are tender moments..."You Got Another".
This whole record is bow-down material. It ain't armpit sounds...but it's damn good.
Stream the new album
here